I'm Michelle — a social media strategist and content creator based in Denver, Colorado, helping businesses show up confidently online, build authentic connections, and convert followers into customers.
Explore Services View ResultsClient Win — One Line Electric
One Line Electric is a Denver-based electrician whose only prior strategy was paid ads. Within the first 1–2 weeks of posting organically, one of their reels went viral. I more than 10x'd their views and engagement — and the organic growth hasn't stopped since.
See Full Case Study →About Studio Arrubla
Studio Arrubla is a one-woman studio built on the belief that your social media should feel like you — intentional, authentic, and scroll-stopping. I'm Michelle, and I wear every hat: strategize, film, edit, post, and engage so your brand shows up consistently and confidently.
My background as a creative gives me a distinct edge — I understand both the art of storytelling and the science of what makes content perform. Whether you're an emerging local business or an established brand ready to grow, I'll meet you where you are.
What I Offer
Every service is built around one thing: getting your business real results on social — not just pretty content.
End-to-end management of your TikTok and Instagram. In-person filming (including Meta Ray-Ban glasses), professional editing, monthly strategy, captions, community engagement, analytics, and publishing — all handled. 3-month minimum.
Everything in Tier One, plus a complete sales funnel build — lead magnet, landing page, Manychat automations, bio site, and launch support. Built to convert your audience into revenue. 3-month minimum.
Prefer to DIY? My coaching sessions give you a personalized strategy, content frameworks, and the confidence to show up consistently on your own terms.
Once your content is consistent, the next step is converting your audience into revenue. I coach you through building sales funnels, automations, lead generation systems, and digital products.
How It Works
We meet to talk about your business, your goals, and where you are right now. No pressure — just clarity on how we can work together.
I build a custom content strategy and monthly calendar tailored to your brand voice, audience, and business objectives.
I film, edit, and design content that's on-brand, platform-optimized, and built to perform — no generic templates.
Content goes live at peak times, and I actively manage your community — responding to comments, DMs, and nurturing engagement.
Client Work
Built a handmade jewelry brand from zero using only organic social — no ads, no budget. Consistently sold out every drop within 10 months.
"Where do I even begin! As a new business owner, Michelle really brought my vision to life — from the photos, the videos, and everything in between. She is such a lovely person and I felt completely comfortable, heard, and appreciated. 10 out of 10 would recommend. Your art helped me grow and I will be forever grateful."
— Brianna, Queen Boutique by Bri
Social Media Coaching
My coaching is for business owners who want the strategy and confidence to manage their own social — without the guesswork. You'll leave with a clear plan, proven frameworks, and the skills to show up consistently.
Inquire About CoachingWe audit your current presence and build a strategy that fits your business, audience, and goals — not a generic template.
Leave with repeatable systems for content ideation, planning, and creation so showing up feels effortless every week.
Learn what actually works on TikTok vs. Instagram — algorithm insights, content formats, and best practices that move the needle.