Results

Client Work

The Work.
The Results.

Real businesses. Real content. Real growth. Here's what happens when strategy meets execution.

Three Brands.
Three Stories.

A jewelry brand, a real estate brokerage, and a Denver contractor — different industries, same approach. Strategic, organic, and built around what each business actually needed.

Case Study 01
Strange
Adornments
Jewelry / E-Commerce
TikTok Instagram
34K+
Total Followers
$100K
Revenue (No Ads)
1.1M+
Video Views
10 Mo.
To Sell-Out Success
The Challenge
From Zero to Launch

Strange Adornments is a handmade jewelry brand built entirely from scratch — no marketing budget, no existing audience, no paid ads. The goal was to build a brand presence on Instagram and TikTok that could drive real sales and a genuinely loyal community, using only organic strategy.

The Strategy
How We Built It
  • Defined a clear, consistent brand aesthetic across all content
  • Shared behind-the-scenes content to build trust and transparency
  • Posted consistently 4–5x per week across platforms
  • Mixed static posts, carousels and Reels with trending sounds
  • Built hype for drops with countdowns and sneak peeks
  • Created urgency with limited quantities and exclusive drops
The Results
Sell-Out Success in 10 Months

Within only 10 months, Strange Adornments went from zero to consistently selling out of every product drop — with no paid advertising of any kind. Every follower, every sale, and every inquiry came from organic content strategy alone.

The brand built a highly engaged online community and email list, hit 25K+ followers on Instagram and 9K+ on TikTok, generated $100,000 in revenue directly from social media, and fielded 20+ custom order inquiries per quarter.

25K+
Instagram Followers
9K+
TikTok Followers
20+
Custom Orders / Quarter
$0
Ad Spend
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Strange Adornments TikTok analytics
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Strange Adornments engagement analytics
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Strange Adornments analytics dashboard
Strange Adornments engagement stats
Case Study 02
Urban Roots
Realty
Real Estate
TikTok Instagram
1K+
TikTok Followers
185K
Post Views (365 days)
100+
Qualified Leads
5 Mo.
Time Working Together
The Client
Urban Roots Realty

Urban Roots Realty is a boutique brokerage based in Denver, Colorado, founded by Leah Leto. When we started working together, the goal was clear: build brand awareness, consistently generate new leads that convert, and position the brokerage as the go-to name for real estate in Denver.

The Goals
What She Needed
  • Build brand awareness in a competitive market
  • Consistently generate new leads that convert into clients
  • Position Urban Roots as the go-to Denver brokerage
  • Create a distinct content identity in the real estate space

Note on Analytics

These analytics are from TikTok only — where Leah performed best. Keep in mind we've only been working together for 5 months, not a full year.

The Approach
A Niche Nobody Had Claimed

I found a content niche in the Denver real estate space that simply hadn't been done yet. Everybody loves a home tour — and when you pair that with a clear brand voice and consistent storytelling, the leads follow naturally.

Within just weeks of launching, Leah received 100+ qualified leads. Not followers. Not likes. Real people raising their hand to work with her — because the content spoke directly to what they were looking for.

185K
Post Views
145K
Total Viewers
80K
New Viewers
1K+
Followers (5 months)
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Urban Roots Realty TikTok overview analytics
Urban Roots Realty TikTok followers growth
Urban Roots Realty TikTok viewers analytics
Case Study 03
ADU5280
Construction / Home Remodel · Denver, CO
TikTok Instagram
777
TikTok Followers
89K
Post Views (60 days)
3+
New Projects Secured
2 Mo.
Time Working Together
The Client
ADU5280

ADU5280 is a Denver-based contractor specializing in accessory dwelling units (ADUs) and home remodels. When we started working together, he had strong work and zero social media presence. The challenge was building brand awareness in a competitive local market and positioning him as the go-to ADU builder in Denver — fast.

The Goals
What He Needed
  • Generate more qualified project leads in the Denver area
  • Grow his business through consistent social media presence
  • Position ADU5280 as the go-to ADU builder in Denver
  • Build trust and credibility through content

Note on Timeline

We've only been working together for 2 months. These results are early — and still growing.

The Results
Leads & Projects in 60 Days

In just two months of posting, ADU5280 has already received multiple qualified leads, secured 3 new projects, and is close to hitting 1,000 followers on TikTok. The content strategy focused on showing the work — real builds, real transformations, real expertise — to attract the exact type of homeowner looking for an ADU builder they could trust.

The numbers don't lie: 89K post views, 45K unique viewers, and a follower growth curve that went nearly vertical after the first month. The content found its audience quickly because it spoke directly to what Denver homeowners are searching for.

89K
Post Views (60 days)
45K
Total Viewers
+742
Followers in 60 Days
3+
New Projects Secured
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ADU5280 TikTok overview
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ADU5280 TikTok viewers
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ADU5280 overview analytics
ADU5280 viewers analytics
ADU5280 followers growth
3
Brands & Counting
100+
Qualified Leads Generated
$100K
Revenue Driven (No Ads)
100%
Organic Growth

More Work.
More Results.

A look at the content, analytics, and results across clients — videos, posts, engagement snapshots, and everything in between.

Strange Adornments
1.1M views · 69K likes
Strange Adornments analytics
Strange Adornments
TikTok performance analytics
Strange Adornments engagement
Strange Adornments
Engagement stats
Strange Adornments
62K views · 8.2K likes
Strange Adornments
45K views · 5.6K likes
Strange Adornments
Short-form content
Urban Roots analytics overview
Urban Roots Realty
185K post views · 1,508 shares
Urban Roots Realty
Home tour content
Urban Roots Realty
Denver real estate content
Urban Roots viewers analytics
Urban Roots Realty
80K new viewers
ADU5280
ADU build content
ADU5280
Home remodel content
ADU5280 analytics
ADU5280
89K views in 60 days
ADU5280 follower growth
ADU5280
+742 followers in 60 days
The Riverside
Boulder venue content
The Riverside
Boulder venue content
The Riverside
Boulder venue content
The Riverside
Boulder venue content
The Riverside TikTok analytics
The Riverside
29K views · 1,947 likes · 2 months
Paws n Claws for the Cause
Animal rescue content
Renewal Collective
Health & wellness content
Renewal Collective
Health & wellness content
Millie Mabelle
POV you're choosing spaces that help you expand in 2026
Faav App
POV you found your new favorite coffee shop in Boulder
UGC — Michelle Arrubla
Skincare UGC content
Renewal Collective
Health & Longevity Summit highlights

Showing all work — filter by category or client above.

Content updated as new work is completed.

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