Client Work
Real businesses. Real content. Real growth. Here's what happens when strategy meets execution.
Case Studies
A jewelry brand, a real estate brokerage, and a Denver contractor — different industries, same approach. Strategic, organic, and built around what each business actually needed.
Strange Adornments is a handmade jewelry brand built entirely from scratch — no marketing budget, no existing audience, no paid ads. The goal was to build a brand presence on Instagram and TikTok that could drive real sales and a genuinely loyal community, using only organic strategy.
Within only 10 months, Strange Adornments went from zero to consistently selling out of every product drop — with no paid advertising of any kind. Every follower, every sale, and every inquiry came from organic content strategy alone.
The brand built a highly engaged online community and email list, hit 25K+ followers on Instagram and 9K+ on TikTok, generated $100,000 in revenue directly from social media, and fielded 20+ custom order inquiries per quarter.
Urban Roots Realty is a boutique brokerage based in Denver, Colorado, founded by Leah Leto. When we started working together, the goal was clear: build brand awareness, consistently generate new leads that convert, and position the brokerage as the go-to name for real estate in Denver.
Note on Analytics
These analytics are from TikTok only — where Leah performed best. Keep in mind we've only been working together for 5 months, not a full year.
I found a content niche in the Denver real estate space that simply hadn't been done yet. Everybody loves a home tour — and when you pair that with a clear brand voice and consistent storytelling, the leads follow naturally.
Within just weeks of launching, Leah received 100+ qualified leads. Not followers. Not likes. Real people raising their hand to work with her — because the content spoke directly to what they were looking for.
ADU5280 is a Denver-based contractor specializing in accessory dwelling units (ADUs) and home remodels. When we started working together, he had strong work and zero social media presence. The challenge was building brand awareness in a competitive local market and positioning him as the go-to ADU builder in Denver — fast.
Note on Timeline
We've only been working together for 2 months. These results are early — and still growing.
In just two months of posting, ADU5280 has already received multiple qualified leads, secured 3 new projects, and is close to hitting 1,000 followers on TikTok. The content strategy focused on showing the work — real builds, real transformations, real expertise — to attract the exact type of homeowner looking for an ADU builder they could trust.
The numbers don't lie: 89K post views, 45K unique viewers, and a follower growth curve that went nearly vertical after the first month. The content found its audience quickly because it spoke directly to what Denver homeowners are searching for.
Portfolio
A look at the content, analytics, and results across clients — videos, posts, engagement snapshots, and everything in between.